Top 5 Social Networking Apps Performance in Kenya Q2 2025

In the second quarter of 2025, the top social networking applications in Kenya showed varied trends in downloads, revenue, and active users. Here's a closer look at the performance of these apps on a unified platform, as reported by Sensor Tower.

Threads from Instagram, Inc. maintained a consistent presence with weekly downloads averaging around 21K to 22K. Active users experienced a positive trajectory, peaking at approximately 810K towards the end of June.

Telegram Messenger saw a mixed performance. Weekly downloads varied, with a noticeable increase to about 57K in mid-June. Revenue remained relatively stable, averaging around $1.8K to $2.4K per week. Active users fluctuated but stayed above 3.7M.

Facebook experienced a steady increase in revenue, reaching $2.3K by the end of June. Downloads showed a decline mid-quarter but rebounded to over 114K. Active users consistently hovered around 7M, indicating strong engagement.

WhatsApp Messenger demonstrated stable active user numbers, surpassing 21M throughout the quarter. Weekly downloads fluctuated, peaking at 129K in mid-April. Revenue was minimal, consistently under $10.

ten ten - your friends, on tap showed a significant jump in downloads, especially in mid-June, reaching over 36K. Active users rose sharply, peaking at 51K by late June. Revenue data was not available.

These insights provide a snapshot of the dynamic social networking landscape in Kenya. For more detailed analytics and trends, visit Sensor Tower.